Richmond/Petersburg was ranked No. 1 and Hampton Roads (Norfolk/Virginia Beach/Newport News) was ranked No. 2 on the National Bureau of Economic Research list of Top 10 Happiest Metropolitan Areas with a Population Greater Than One Million. Charlottesville was ranked No. 1 as the U.S. Metropolitan Area with the Highest Reported Happiness.
Economists at Harvard University and the University of British Columbia published a working paper called “Unhappy Cities” through the National Bureau of Economic Research. NBER is the nation’s leading nonprofit economic research organization, with more than 1,300 economics and business professors teaching across North America.
The authors of the study, Edward Glaeser, Joshua Gottlieb and Oren Ziv, used the Behavioral Risk Factor Surveillance System, a self-reported study on happiness conducted by the CDC, as their primary data source. Because the BRFSS data reports the county where a respondent lives, the authors were able to link responses with location.
They then performed a series of regression analyses to control for individual factors, such as education, income and race, to come up with an adjusted life satisfaction estimate for each MSA.
The authors discovered there is indeed a correlation between happiness and location. They also found that self-reported unhappiness is highest in declining cities, areas linked with lower levels of population and income growth.
It comes as no surprise that multiple regions in Virginia received top marks in this study. With more than 400 years of rich history, the Commonwealth offers employers and citizens an affordable cost of living, access to parks and natural resources ranging from the mountains to the ocean, and recreational opportunities from historical sites to modern sports, entertainment and cultural venues. To learn why reports like this give Virginia a top ranking on quality of life, click here.
A map of the U.S. which shows each metropolitan and rural areas' adjusted life satisfaction. Photo courtesy of the University of British Columbia.

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